StoreProfit vs TrueProfit: the profit report vs the reorder decision

At a glance

Feature by feature

What StoreProfit adds

The difference is scope, not accuracy. A profit dashboard tells you what happened; if you hold inventory, the decision waiting on that number is almost always a purchase order - how much to buy, when to place it, and whether the cash will still be there when the invoice lands. StoreProfit runs the profit maths and then keeps going: sales velocity per SKU, a reorder-by date, a suggested quantity, and a cash projection that includes the deposit and balance payments on the orders you have committed to. Landed costs are kept per receipt, so when a supplier raises prices your historical margins stay correct instead of being quietly restated. That is the whole reason StoreProfit exists, and it is the part TrueProfit does not attempt.

• Cash flow forecasting at SKU level, including committed restock payments, so you see a shortfall weeks before it happens.
• Inventory forecasting and purchase orders in the same app as the profit numbers, rather than as a separate subscription.
• Landed cost per batch: each receipt keeps the price actually paid, so historical margins stay accurate after a supplier price change.
• Ad spend from Meta, Google and TikTok attributed down to individual products.

What TrueProfit leaves to another tool

• No cash flow forecasting: it reports the profit you made, not the cash you will have.
• No inventory forecasting or purchase orders, so restock decisions happen in another tool.
• Cost is tied to order volume. Above your plan's allowance there is an overage of $0.30 to $0.07 per extra order depending on tier.
• Product Analytics is not on the entry plan, and Marketing Attribution is Enterprise-only at $200/mo.
• No permanently free tier - a 14-day trial, then a paid plan.

What TrueProfit focuses on

TrueProfit concentrates on one job - reporting profit - and its ad platform coverage is the widest here, reaching Bing, Snapchat and Amazon alongside Meta, Google and TikTok. If you buy media across all of those, that breadth is real. What it reports, though, stops at what already happened. StoreProfit covers the same profit ground for the platforms most Shopify stores actually use, and then keeps going into the decisions that profit number exists to inform: when each SKU runs out, what to reorder, and whether the cash will be there when the invoice lands.

• The widest ad platform coverage of any app here - Facebook, Google, TikTok, Bing, Snapchat and Amazon.

Pricing compared

Both start in the same place and diverge sharply. TrueProfit's plans are sized by monthly orders with an overage charge above each allowance, so the bill follows your growth: at 300 orders the two are within a few dollars, at 1,000 orders TrueProfit is roughly $80 against $59, and at 10,000 orders the published rates put it near $655 against a flat $199. StoreProfit's top plan has no order limit, which is the entire difference in shape. Below about 300 orders a month the gap is small enough to ignore and you should pick on features instead. All figures are list prices published on 9 August 2026 - check both before deciding.

Getting set up takes minutes

Setup is a few minutes, not a project. StoreProfit reads the cost per item you already keep in Shopify and imports it in one click, so your margins are right across your whole order history straight away - and if you would rather use your own landed costs, a CSV upload does the lot in one go. Orders, products and payouts come directly from Shopify, so the analysis covers what you have already sold rather than starting from today. The free plan goes up to 50 orders a month, so you can see your real numbers before you commit to anything. Ad accounts reconnect in a couple of clicks, and from there the profit figures keep themselves current.

Questions people ask