StoreProfit vs Lifetimely: cohort depth vs stock and cash
Last verified August 9, 2026
Overview
Both start free at 50 orders and both report net profit, so the decision comes down to what the numbers are for. StoreProfit takes them into stock and cash - reorder dates, purchase orders, and a projection that includes the deposits and balances you have committed to - and costs less at every paid step, $29 against $79 at the first tier. Lifetimely concentrates on cohort analysis and CAC payback, which is the lens it is built around.
At a glance
StoreProfit
Accurate financial reporting for Shopify: true net profit per order and per product, full P&L, and the inventory and cash flow forecasting that follows from it.
- Starting price
- Free up to 50 orders/mo, then from $29/mo
- Pricing model
- Tiered by usage
- Best for
- Accurate financial reporting: true net profit per order and per product, with COGS, fees, shipping and ad spend all accounted for.
Lifetimely
Profit, lifetime-value and cohort analytics for direct-to-consumer brands, with P&L reporting and CAC payback tracking.
- Starting price
- Free up to 50 orders/mo, then from $79/mo
- Pricing model
- Tiered by usage
- Best for
- Repeat purchases drive your business and cohort depth is what you actually manage against.
Feature by feature
| Capability | StoreProfit | Lifetimely |
|---|---|---|
| Net profit per order | Yes | Yes |
| Product-level margin | Yes | Yes |
| Ad spend sync | Yes | Yes |
| LTV & cohorts | Yes | Yes |
| Multi-touch attribution | Partial | Yes |
| Inventory forecasting | Yes | No |
| Purchase orders | Yes | No |
| Free plan | Yes | Yes |
What StoreProfit adds
The gap is what happens after the analysis. Lifetimely will tell you a cohort's payback period; it will not tell you that the product driving it runs out in nineteen days, that the reorder has to be placed by Friday to arrive in time, or that the deposit on that order lands in a week when your cash dips. StoreProfit runs the same profit maths and then keeps going into those decisions, holding landed costs per receipt so historical margins stay correct when a supplier raises prices. If you hold inventory, that chain is usually where the money is actually won or lost.
- Cash flow forecasting at SKU level, including committed restock payments, so you see a shortfall weeks before it happens.
- Inventory forecasting and purchase orders in the same app as the profit numbers, rather than as a separate subscription.
- Landed cost per batch: each receipt keeps the price actually paid, so historical margins stay accurate after a supplier price change.
- Ad spend from Meta, Google and TikTok attributed down to individual products.
What Lifetimely leaves to another tool
- No inventory forecasting or purchase orders - restock decisions live elsewhere.
- Cash flow forecasting is not described in their public material.
- Price steps up sharply with volume: $79 at 500 orders a month, $149 at 3,000, $299 at 7,000.
- Amazon data is a $75/mo add-on on top of the plan price.
What Lifetimely focuses on
Lifetimely knows what it is for. Lifetime value and cohorts are treated as the primary lens rather than a tab bolted onto a profit dashboard, and it shows in the detail: filters that let you slice cohorts by the things that actually differ between them, and a CAC payback calculator that answers the question most acquisition decisions really hinge on. The free tier at 50 orders a month is a genuinely generous starting point, and the natural-language querying is more than a gimmick when you want one number and do not want to learn the report builder to get it. Cohort depth is what it concentrates on.
- The deepest lifetime-value and cohort analysis in this group, with advanced cohort filters and a CAC payback calculator.
- A free plan up to 50 orders a month, so a small store can start without a trial clock.
- Natural-language querying, so a question can be typed rather than assembled from filters.
Pricing compared
Both start free at 50 orders a month, and then StoreProfit is consistently cheaper: $59 against $79 around 500 orders, $99 against $149 at 3,000, and $199 against $299 at 7,000, where our top plan has no order ceiling at all. Lifetimely also charges $75/mo extra for Amazon data, which matters if you sell in both places. Prices checked 9 August 2026.
| Volume | StoreProfit | Lifetimely |
|---|---|---|
| 50 orders/mo | Free | Free |
| 500 orders/mo | $59/mo (Growth) | $79/mo (S) |
| 3,000 orders/mo | $99/mo (Scale) | $149/mo (M) |
| 7,000 orders/mo | $199/mo (Plus, unlimited) | $299/mo (L) |
Why stores pick StoreProfit
- Accurate financial reporting: true net profit per order and per product, with COGS, fees, shipping and ad spend all accounted for.
- Your money is tied up in stock and the next decision is a purchase order, not a cohort chart.
- You want the same free starting point but a lower step up: $29 at 300 orders against $79 at 500.
- You need landed costs to stay correct historically when a supplier changes prices.
What Lifetimely is built around
- Repeat purchases drive your business and cohort depth is what you actually manage against.
- You need CAC payback periods to judge acquisition spend, in more detail than StoreProfit offers.
- You want to ask questions in plain language rather than build reports.
Getting set up takes minutes
Setup is a few minutes, not a project. StoreProfit reads the cost per item you already keep in Shopify and imports it in one click, so your margins are right across your whole order history straight away - and if you would rather use your own landed costs, a CSV upload does the lot in one go. Orders, products and payouts come directly from Shopify, so the analysis covers what you have already sold rather than starting from today. The free plan goes up to 50 orders a month, so you can see your real numbers before you commit to anything. Ad accounts reconnect in a couple of clicks, and lifetime value reporting is included on every paid plan rather than a higher tier.
Questions people ask
Does Lifetimely handle inventory or purchase orders?
No. It is a profit, lifetime-value and attribution product, and inventory forecasting and purchase orders are not part of it. That is a scope decision on their side rather than a gap - if you need both kinds of tool, running one of each is a reasonable setup.
Which has the better lifetime-value reporting?
Lifetimely offers deeper cohort filtering and CAC payback calculations. StoreProfit reports lifetime value and repeat-purchase behaviour on every paid plan, and pairs it with the inventory and cash side that Lifetimely does not cover.
Are both really free to start?
Yes, and at the same threshold: both have a free plan up to 50 orders a month. Above that Lifetimely's first paid tier is $79 for 500 orders and StoreProfit's is $29 for 300, rising to $59 for 1,000.
Can I use both together?
Yes, and it is a more sensible pairing than most. They overlap on net profit but diverge afterwards, so cohort analysis in one and reorder planning in the other is a coherent setup if the budget allows.
Does either connect to Amazon?
Lifetimely offers Amazon data as a $75/mo add-on. StoreProfit is Shopify-only and does not read Amazon data at all.
Sources
See your real numbers
StoreProfit connects your store, product costs and ad spend, then shows net profit per product, what to reorder, and the cash you will actually have.
14-day free trial · cancel anytime.